client
Memorabid
Memorabid is the first auction house in Europe dedicated exclusively to sports memorabilia, offering authenticated collectibles and VIP experiences.
Challenge
Performance, scalability, and visibility: the key challenges
Memorabid's platform faced significant performance issues, including slow load times and scalability challenges, which affected user experience and engagement. Additionally, the platform's SEO performance was suboptimal, limiting its visibility in search engine results.
Identifying and resolving performance bottlenecks causing slow load times.
Enhancing the platform's scalability to handle increased user traffic.
Implementing effective SEO strategies to improve search engine visibility.
Solution
A complete modernization plan: technology, performance, and SEO
Every intervention was designed to integrate performance and scalability without compromising the user experience - in fact, enhancing it. Thanks to this integrated approach, Memorabid was able to successfully meet new market demands, transforming challenges into growth opportunities.
Astrorei developed a comprehensive modernization plan, starting with an in-depth technical analysis and focusing on three key areas:
- Technology review and update: introduction of modern stacks such as C#, PostgreSQL, Redis, and AWS cloud services (ECS for container management), to ensure fast and scalable responses even under heavy loads.
- Performance optimization: implementation of targeted improvements that reduced loading times between 2 and 10 times, significantly enhancing both user-perceived speed and Core Web Vitals.
- Advanced SEO strategy: reorganization of information architecture, on-site technical optimization, and updating of metadata and content, with the aim of strengthening organic visibility and increasing qualified traffic.
Results
Speed, visibility, and scalability
The modernization of Memorabid's platform has significantly improved user experience and platform visibility, resulting in increased engagement and business growth.
Achieved a 2-10x improvement in platform load times, enhancing user experience.
Doubled platform page views due to improved SEO performance.
Enhanced platform scalability, allowing for increased user traffic without performance degradation.
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Carlo Vassallo